If you haven’t heard about Marimekko, you have definitely seen one of their famous prints like for example Unikko print or simply-striped red and white Jokapoika shirt.
Marimekko is Finnish textiles and fashion company based in Helsinki. It was founded in 1951 by Viljo and Armi Ratia. They are particularly noted for brightly-coloured printed fabrics and simple styles, used both in women’s garments and in home furnishings. They have made a great contribution in fashion in 60’s and 70’s. Even Jackie Kennedy has worn a few of their famous dresses and posed in a red sleeveless dress for the cover of Sports Illustrated.
What I love about Marimekko is uniqueness, simplicity and the quality of design which has a classical and nostalgic fell to it. On the web site they have stated: “It’s relatively rare to be born a classic – usually it’s something you grow into, sparking comments, turning heads, gaining popularity. But there are those serendipitous, surprising instances when a product is a classic the moment it sees the light of day. What that really says is that classics are born of a unique convergence of people, culture, attitudes, and appreciation.”